Thursday 23 March 2017

Click Bait


At the bottom of almost every news story you will find a line of click-bait adverts of the type shown in this picture. They're all bullshit. They rarely deliver what they promise and they are designed, not to entertain or educate, but to expose you to an unending parade of even more advertisements.

This year they have been pushing that baby with the blue eyes. 

The caption changes from week to week but most recently it says You Will Never Guess Who Her Famous Mother. The caption is grammatically incorrect, but it's the blue eyes that encourage the reader to click on the button, not what the sign says.

Well curiosity got the better of me today. I clicked on "blue-eyes" and waded through 23 pages of photographs of children with famous parents, looking for "blue-eyes" but I didn't find her. She's got nothing to do with the story. She's just the click bait. I wasn't surprised.

As for the "children" with famous parents? They included 72 year old  Michael Douglas for Christ's sake! Did you know that this famous (72 year old) "child" has a 100 year old father named Kirk Douglas? Well now you do.



A few days later...
Last time blue eyes was touted as the daughter of a famous parent. This week blue eyes has become a famous personality in her own right - and look - she's facing the other way! How clever are those click-bait wizards?





A few more days later...
They must have got plenty of hits from the first blue-eyed girl because now they've doubled the quantity. It's obvious the photographer's intention was to make these new girls appear as attractive as the original "blue-eyes", but he didn't quite make it. In this week's click-bait advertisements the blue-eyed girls are looking rather creepy; almost sinister.




A couple of weeks later...
Looks like they are sticking with "creepy" blue eyed children this year:


Actually, in real life, this girl has grey eyes, not blue, but she couldn't be used as click-bait if her eyes were grey - so off to photoshop they went...



Sunday 5 March 2017

From The Science Pages This Week

Three items where I didn't bother to read past the headline:


NASA Wants To Launch A Magnetic Shield 
To Restore Atmosphere On Mars
https://www.gizmodo.com.au/2017/03/

Amazon’s Jeff Bezos Wants To Found A Moon Colony
http://www.inquisitr.com/4035063/

Woolly mammoth on verge of resurrection, scientists reveal
https://www.theguardian.com/science/2017/feb/16/


My prediction: None of these things will happen during the next hundred years - and the woolly mammoth thing will NEVER happen.